Case Study – Data Capture

Challenge

Cognism provides marketing and sales acceleration software for B2B companies. They approached FunnelFox with two challenges:

  1. Time was being wasted by manually documenting emails and meetings in Salesforce.
  2. Team members were frustrated and regularly failed to record an interaction.

Website

www.cognism.com

Location

London, UK

Size

100 employees

Industry

Software / Internet

“It’s critical that all customer communication is recorded”

Aileen Duffy – Head of Outbound Services at Cognism

Solution

Cognism rolled out our CRM Sync to the entire team.

  • Aileen, Head of Outbound, emphasizes: “It was easy to pick up. Team members just sign in. It’s a simple addition to what people are doing already.”
  • That same week the time wastage was resolved and employees were freed of their frustration, without changing their processes.

Results

By using FunnelFox, the team had freed up 17% capacity while assuring data quality and consistency across the organization. As Aileen puts it best: “FunnelFox saves time, reduces stress, and makes life more organized”