Integrations

Google Tag Manager

GTM is by far the most popular tag manager on the market. Use FunnelFox to relate the events and user data you have already defined in GTM with the opportunities in your pipeline.

Overview

Leads or Contacts to CRM

Track Web Sessions

Track Opportunity Phases

Prioritize Deals

“I love the ease of use and easy installation of FunnelFox.”

– David,
General Manager

Leads or Contacts to CRM

In some case when a new customer fills out a form, you’d want to add them as a Lead in your CRM. Since you are tracking this with GTM already, FunnelFox can take the data directly from GTM and and create the Lead for you in the CRM. If you’d like to create a Contact, that’s possible too. We’ll create an accompanying Account and make sure everything is in the right place. Make sure all your leads are in the CRM, without having to think about it.

Track Web Sessions

While this information is readily available in marketing and customer success, sales reps often are not aware of pages a customer is visiting on their website. Knowing that a customer is reading up on your solution can be essential and the mere fact that the customer is on the website shows there is momentum. FunnelFox pulls this information from GTM and matches it with the accounts in your CRM, giving you more insight on where you stand with your customer.

Track Opportunity Phases

Keeping track of the stage your opportunity can be a cumbersome task. Often updates are done once per month based on gut-feeling, resulting in frustration and inaccurate pipeline reporting. With FunnelFox you can use GTM events like trial signups or payment that automatically update the customer’s Opportunity status in your CRM. This way you can focus on selling while reporting is up-to-date at all times.

Prioritize Deals

FunnelFox can prioritize the deals in your pipeline based on the activities in GTM. Get notified when a customer who went silent returns to your website. Know exactly what pages are being visited so you can reach out with the right context. Focus on the deals that have momentum first to increase your chances of closing them. Adding GTM data makes managing your pipeline a lot easier.

Google Tag Manager

Google Tag Manager is a free app provided by Google to help you manage and implement marketing tags on your website. Marketing tags could include tracking pixels or other pieces of code designed to help you keep tabs on your visitors. They can help you track how long a user spends on your site, what pages they visit, how they got there and how they leave. And we’re only scratching the surface.

The primary benefit of Google Tag Manager is it saves developers having to create new pieces of code every time you need to install a new tag. With Google Tag Manager, you have one piece of code which you can embed into each page of your site. It saves time, allowing your developers to work on more critical projects.

Using one piece of code rather than a new code every time also minimises the likelihood of error. You have all the codes you need in one place rather than dotted around the back end of your site. It makes tagging more reliable, as well as more effective. When you have control of your entire analytics setup, you gain a much better picture of your online traffic.

Being a Google product, it plays well with its other stablemates. It’s a useful addition to Google Analytics. When you use the two together, you can create a powerful analytics solution. Just remember to remove your Google Analytics code from your site if you’re using Google Tag Manager. Otherwise, you will report each visitor twice.

Google Tag Manager is also compatible with non-Google products. If you’re using WordPress to power your site, for example, Google Tag Manager should work perfectly. Using Google Tag Manager may even make your site load faster, because your site only needs to load one tag rather than multiple ones.

Setting up Google Tag Manager requires some degree of technical knowledge, but there are comprehensive instructions available online from Google. Once set up, it shouldn’t be too hard to use. Google Tag Manager allows you to test anything you want before it goes live, so you can see what is working and what isn’t.

When you make the most of Google Tag Manager, you can gain a deeper understanding of your site’s visitors. The more you know, the better you can serve them. For example, if visitors are abandoning your site while filling in a form or completing a purchase, you can use tags to track them. This is great for retargeting, as well as thinking about how you can improve the forms and customer experience on your site.

Google Tag Manager is free to use, so if you want to improve how you track your audience, it’s a great option, no matter the size of your business. If you’re deploying tags on your site but not using Google Tag Manager, talk to your developer today. It could save them valuable time.